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The Schwendeman RE Group

Who We Are

The Chad Schwendeman Real Estate Group at EXIT Lakes Realty is the #1 team among over 700 brokerages within EXIT Realty International and ranked as the #33 top selling team in the United States by REALTrends.  We have offices in Minneapolis and Baxter, Minnesota. 

We believe that the most important thing in the Real Estate business is people.  Our agents come first for us.  We believe that agents who are well cared for personally and financially are more productive and take better care of our clients.  We have 1 administrative staff member for about every 3 agents in our offices which is one of the key reasons we have the most productively successful agents in Minnesota.  

Our agents are free to focus on what they do best: sell, close, and make money! 

We believe in an abundance mindset.  If we approach our business with a scarcity mindset, we tend to create scarcity.  But if we approach our business with an abundance mindset, we tend to have abundance.  This is critical to our team’s synergy.  When we have an abundance mindset we can work together and everyone gets better – a rising tide lifts all boats.

We believe that results are created by actions and that actions are created by thoughts.  Therefore, all results begin with thoughts.  We are intentional about taking control of our thoughts and putting them to work for us to create the actions and results we want.  EXIT Realty’s Founder and Chairman Steve Morris explains: 

Why Our Agents Are Successful


Our Team Members are free to focus on lead conversion and negotiating offers.  Team leadership is responsible for lead generation, NOT the agents.  We generate about 40-50 leads per month for each team member.  These leads are in addition to leads that come from your sphere of influence and are mostly online leads.  We generate leads from a diverse group of online sources such as pay per click and SEO on Google, Bing, Yahoo, and Facebook as well as from Zillow, Trulia, and Realtor.com. 

We also use EXIT Realty’s geolocation technology which connects home shoppers looking for information directly to our agents.  In addition, we run direct mail campaigns and advertise in the St. Paul Pioneer Press Home Seller Magazine.  In addition to generating leads, we execute email and text drip campaigns as well as automatic property alerts to all leads generated online AND from your sphere of influence.  We also provide a fully built out website and CRM with mobile app so none of your leads fall through the cracks!


Our support staff handles the details and paperwork involved in processing each transaction.   We have a listing manager, a closing coordinator, transaction coordinators, customer care specialists, and inside sales reps each doing what they do best and allowing our agents to be some of the most productive and well paid in the industry!


We train our agents EVERY DAY.  Your body won’t improve by training one day a week, and neither will your business.  Our average agent is closing 34 home sales per year compared the 8 – 10 home sales per year closed by the average producing agent in Minnesota.  We track all of our activity and conversion rates, and we customize our team training based on which part of the sale needs the most improvement.  Our agents are role playing scripts and dialogues every day so that overcoming prospect objections is normal and comfortable for them.  In addition, we assign our agents a personal coach and each new agent completes an 8 week introductory training program designed to maximize your performance as quickly as possible.


Accountability is essential to being a high level producer.  Left to ourselves we will tend toward laziness and inefficiency, but when we know someone sees our work we rise up to meet challenges and expectations.  Each member of our team completes and submits a Daily Activity Report which tracks how each hour of the day is spent, prospecting activity, follow up activity, daily results, and personal goals.  Our agents find that this helps them gain control over their schedule which gives them more freedom with personal time.  It also helps our team track conversion numbers which shapes our training. 


EXIT Realty provides agents with some of the top technology tools in the Real Estate Industry.  Our Mobile Business Cards make it easy for our agents to send their contact information with links to social media and lead generating home searches directly to someone’s smart phone.  Our Smart Sign Geolocation Technology captures leads for our agents from buyers searching for information on ANY home for sale in their area.  Our agents can use this video to explain some of our tools to prospects: 

EXIT Realty International maintains a corporate blog at realestateindustryleaders.com which supplies our agents with endless content for blogs and social media.


We work hard and play hard as a TEAM!  We spend time every day helping each other get better and we celebrate each other’s successes.  We have a lot of fun together but not just in the office.  As a team, we rent luxury suites at concerts and sporting events, take boat cruises, vacation together, and we begin each year with an overnight team retreat that sets our focus for the year.  We don’t just have fun, we have fun MAKING MONEY!

Both individually and as a team, we maintain a mindset of ABUNDANCE and not scarcity.  We know that if we help others get what they want we will get what we want. 

We approach conflicts with each other with an attitude of curiosity and we assume positive intent.  We have a high level of respect for each other and we seek to diffuse conflict. 


Any sound career plan has to include a growing, consistent income stream, and of course a plan for retirement.  Those whose plan requires that they work forever are headed for potential disaster.  The traditional Real Estate models have not provided agents with retirement plans.  At EXIT Realty, our agents not only are able to earn MORE THAN 100% of their commissions, but build retirement and death benefits as well.  Here’s how it works:


Everyone brings different gifts and talents to the table and everyone has potential to be great in different areas.  Some are designed to be great in sales and production, some are designed to be extraordinarily organized and focused support staff who are able to manage dozens of files at a time while solving problems and getting deals closed.  There are also some who are designed to lead others and with the right training, coaching, and opportunity will enable a group of people to be much better than the sum of all their talents.  We help future leaders reach their potential and provide positions that fit each type of leader.  We coach and train into positions such as:
Team Leader
Managing Broker
Team Trainer 
Corporate Trainer


Buyer Specialist

Our Buyer Specialists receive:

-full lead generation programs
-daily training
-high-end CRM
-drip campaigns
-single line and multi-line dialer systems
-mobile business card
-extensive technology and marketing suite
-full administrative support staff

Listing Partner

Our Listing Partners receive:

-full lead generation programs
-daily training
-high-end CRM
-drip campaigns
-single line and multi-line dialer systems
-mobile business card
-extensive technology and marketing suite
-full administrative support staff
-professional listing photography

Future CEO

Our Future CEO plan is for ambitious and independent agents who are building a Real Estate business/team.  We provide:

-Corcoran Group Coaching
-daily training
-daily accountability
-mobile business card
-extensive technology and marketing suite
-partial administrative support staff 
-Chad Schwendeman’s team leader coaching

To further explore and have a confidential conversation with someone from our leadership team, just enter your name and phone number into the box above and hit the 'Apply Now' button.  We look forward to hearing from you! 
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Search Minneapolis Real Estate The Chad Schwendeman Real Estate Group
Chad Schwendeman
1300 Godward Street NE
Minneapolis, MN 55413

The data relating to real estate for sale on this web site comes in part from the Broker ReciprocitySM Program of the Regional Multiple Listing Service of Minnesota, Inc. Real Estate listings held by brokerage firms other than Chad Schwendeman Sites are marked with the Broker ReciprocitySM logo or the Broker Reciprocity and detailed information about them includes the name of the listing brokers. Listing broker has attempted to offer accurate data, but buyers are advised to confirm all items. Copyright2024Regional Multiple Listing Service of Minnesota, Inc. All rights reserved. Data last updated June 16, 2024
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